Gibbon is a communications and strategy consultancy for green technology businesses. Working solo or in lean teams, we do superior work at startup-friendly rates.
Sustainability + technology can be hard to grasp when both evolve so quickly. We know the science, but we bring it down to earth — so audiences get clear, relatable communications about what green tech means for them and their future.
Our Approach
A few principles guide our approach to each project.
Rightsize
It's natural to make grand commitments when the world is at stake. But fit, focus, and phasing are critical to sustainability strategies and the communications that flow from them. We help businesses find the activites and messages that fit them best over time.
Decode
CCS, blue hydrogen, and net zero are confusing. Which is a missed opportunity, because concepts like these are meant to inspire new ways to live and think. We decode the jargon. It’s not just about writing copy; it’s about revealing meanings that matter.
Relate
Our strategies start with people, because they (times a few billion) are the solution. Finding the relatable, community-centered value proposition is the best way to bring sustainability technology down to earth.
Inspire
Carbon dioxide removal or renewable energy transmission can be as inspiring as protecting the Amazon, because sustainability narratives flow from one source question: how to live and consume in a way that sustains human life for the long term, while protecting the ecosystems on which all life depends.
Projects
Since 2022 Gibbon's work for businesses and organisations has included:
Transforming scientific results from a Life Cycle Analysis into a communications campaign for the startup's customers and investors.
Writing an in-depth report for Fortune 500 leaders on sustainable supply chains and technological innovation.
Leading on digital community growth strategy and execution for the global network of climate-conscious creative professionals
Advising on brand-building, marketing and communications strategies for Circular Economy Accelerator startups
What we offer:
Strategy and/or communications
Gibbon works on focused briefs to develop a comms strategy or implement a pre-defined plan. But most work integrates strategy and communications.
Positioning and messaging strategy
Report writing
Website building and narrative
Social media & digital advertising
PR & thought leadership
Founder & team model
Will MacNamara
Will brings a broad experience set to Gibbon as a former business reporter for the FT, marketing director for a renowned UK tech startup, comms director for a conservation organisation, and member of Cambridge’s sustainable business program. Linkedin.
Project teams
Gibbon can pull together small teams of trusted independents. This is a great way to precision-match project scopes, keep costs competitive, and secure creative talent at a time when many of the best creatives are independent.
