Carbon, Climate,
Communicated.
Gibbon is a specialist communications advisory for the carbon markets. We help carbon-related businesses tell clear stories across a complex ecosystem that is mitigating climate change in countless ways.
Clearly in need of clarity
The carbon economy is complicated, just like the natural world on which it's built. There are few things so important and yet so immediately confusing.
Carbon removal, carbon reduction, the science behind it, the marketplaces that credits trade in, the policies shaping demand: they’re worlds in themselves. Connected worlds that change quickly.
Clear communication is essential in this space. It requires specialists who can zoom in to know what a story is about while zooming out to put it all in context.
Step back far enough, and it's clear that everything is aimed at the same goal: mitigating climate change and make the planet more liveable. That’s inspiring, and it shouldn't leave people confused.
SERVICES
Strategy
Communications strategy, brand positioning
Content
Thought leadership for web and social
Media relations
Specialist, business, and general press
Events
Conference strategy and execution
AREAS OF EXPERTISE & CLIENT PROFILES
Carbon removal
Businesses that remove existing carbon dioxide pollution from the atmosphere
Carbon reduction & avoidance
Businesses that decrease or avoid ongoing greenhouse gas emissions
Carbon finance & investment
Investors in projects, companies, or technologies that aim to restore atmospheric balance
Policy & advocacy
Nonprofit organisations focused on climate mitigation through carbon drawdown
Our principles and process
We approach projects with the same overarching principles, no matter what area it's in. We focus, decode, relate, and inspire.
Selected Clients
Website
Content, blog and social
Brand
Website
Content, blog and social
Brand
Thought leadership
Events
PR
Website
Blog content
Brand
Thought leadership
Events
PR
Nicole Alexander - Advisor, Sustainability Strategy
Mwai Mwangi - Advisor, Web
Noam Freshman - Advisor, Communications
Rebecca Hayter - Advisor, Design
FOUNDER & WIDER NETWORK
Will MacNamara
Will founded Gibbon in 2022. Before Gibbon he worked as a Financial Times reporter and a comms director for a UK tech startup. As founder, he leads all client project but brings in trusted experts as needed, such as those shown here.
Gibbons are nimble creatures whose cry cuts through the noise of the jungle. They're heard every morning from Will's house near the London Zoo.